EuPMA - European Product Management Association
EuPMA is part of Open Innovation s.a.s.
For information or contacts: info@eupma.eu
European
Product
Management
Association
We drive the future of Product Management in Europe
About EuPMA

The European Product Management Association (EuPMA) was created from a simple belief: products should contribute not only to profit, but to prosperity, creating value and improving the lives of everyone involved, from suppliers and employees to customers, while contributing positively to the wider ecosystem.
Product Managers influence what companies create, how resources are used, which needs are addressed and, ultimately, the impact products have on people, organizations and society. EuPMA therefore promotes a broader idea of Product Management, where economic results remain important but are part of a wider responsibility to create sustainable and meaningful value.
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EuPMA starts from knowledge sharing. It collects and makes accessible practical Product Management knowledge—methods, Action Cards, Quick Guides, tools and examples—together with deeper reflections that help Product Managers question established practices and explore new perspectives.
Knowledge, however, becomes more valuable when it is applied. For this reason, EuPMA develops Product Management Labs: practical environments where Product Managers can train by working on realistic challenges, making decisions, comparing approaches and learning from experience. Labs can bring together participants from different companies or be designed for teams within a single organization.
EuPMA also creates opportunities for interaction and cross-pollination. Product Managers from different companies, industries and backgrounds can exchange experiences, perspectives and ideas, while companies can interact with Product Managers around real product questions and challenges. The objective is not simply networking, but creating situations in which different experiences can generate better ideas, collaborations and new opportunities.
A further step is represented by Working Groups, where participants explore emerging, innovative or still underdeveloped areas of Product Management. These groups provide a space to investigate topics that may not yet have established practices, develop new approaches and contribute to the evolution of Product Management knowledge itself.
EuPMA is a virtual, non-profit association. It is built on voluntary participation and on the willingness of its members to share experiences, knowledge and insights from their professional work.
Its strength therefore does not come from a traditional organizational structure, but from the contribution of Product Managers and companies willing to learn from one another and help the discipline evolve.
Access to EuPMA knowledge is open to everyone. Product Management knowledge, tools and reflections are shared as widely as possible because EuPMA believes that better knowledge can contribute to better products and greater prosperity.
Participation in EuPMA activities, however, is reserved for members.
Membership is intended for Product Managers who:
Membership is free of charge and is renewed annually, reinforcing the idea that participation is an active choice rather than a permanent entitlement.
Members receive a EuPMA participation badge and may be included in the European Product Managers Directory, helping make their participation, experience and contribution to the community visible.
EuPMA is therefore open in its knowledge and selective in its participation: everyone can learn from what the community creates, while members actively contribute to making that knowledge grow.
Share knowledge. Practice together. Connect different perspectives. Explore what comes next. Build better products for greater prosperity.