EuPMA - European Product Management Association
EuPMA is part of Open Innovation s.a.s.
For information or contacts: info@eupma.eu
European
Product
Management
Association
We drive the future of Product Management in Europe
The next EuPMA Lab: Escape the Price War - 28/10/2026 at 5.30 p.m.
When competitors cut prices, should you follow? Explore strategic alternatives to win through differentiation.
Building better products is no longer enough.
We need to build a better world.
EuPMA is an informal, non-profit community built around a simple idea: Product Management knowledge becomes more valuable when it is openly developed, shared and connected.
Our main goals are to advance and spread Product Management knowledge and to create an open network where Product Managers, professionals and companies can exchange experience, perspectives and ideas.
Products are a means to create a better world.
They should generate value for the people and organizations that create them, for the people who use them, and for the wider society and environment in which they exist.
We recognize the realities of economics and competition. Organizations must be economically sustainable. They must innovate, compete and excel in order to survive and prosper.
But excellence cannot be achieved by sacrificing ethics, responsibility or human values.
Read our Product Management Manifesto…
About EuPMA
The European Product Management Association (EuPMA) was created from a simple belief: products should contribute not only to profit, but to prosperity,creating value and improving the lives of everyone involved, from suppliers and employees to customers, while contributing positively to the wider ecosystem..
Product Managers influence what companies create, how resources are used, which needs are addressed and, ultimately, the impact products have on people, organizations and society. EuPMA therefore promotes a broader idea of Product Management, where economic results remain important but are part of a wider responsibility to create sustainable and meaningful value.
The new EuPMA Product Management Series
A practical guide to create a structured system of product knowledge, improving consistency and quality of product decisions, with the support of specialized AI Agents
A practical guide to transform customer evidence into a structured and connected system of product or service requirements, with the support of specialized AI Agents.
Product Management Knowledge
A connected set of Product Management resources designed to help you develop better products and services.
Navigate the six Product Management Knowledge Areas, explore the Product Management Key Questions and implement in your organization our Outcome Paths.
Use our practical Action Cards, access eBooks and guides, and work with AI agents that support specific Product Management activities.
The goal is not to provide isolated tools, but a modular and connected knowledge system that Product Managers can use to learn, solve real problems and improve their products and organizations.
Product Management Labs
No discipline can be learned through reading alone. Product Management requires practice, experimentation and experience.
Develop your Product Management capabilities through hands-on labs, simulations and business challenges.
Work on realistic situations, make decisions with limited and uncertain information, test different approaches and learn from the outcomes in a safe environment.
The Labs help Product Managers turn knowledge into action, strengthen decision-making skills and experiment with new ways of working before applying them to real business challenges.
Product Management Outcome Paths
Turn Product Management knowledge into action.
EuPMA provides optimized models for specific parts of the Product Management process, called Outcome Paths. Each Outcome Path combines a structured sequence of activities designed to achieve a concrete result.
The paths are explained through practical Quick Guides and supported, where appropriate, by AI Agents that help teams apply the methods to their own products, customers and business context.
They are designed for companies that want to apply Product Management best practices in a practical, structured and repeatable way.
Product Managers Network
Connect Product Managers from different companies to exchange experiences, perspectives and ideas, creating opportunities for cross-pollination and mutual learning.
EuPMA aims to create opportunities for Product Managers from different organizations to work together on real topics and challenges, not just meet and network.
By bringing together people who operate in different markets and face different products and challenges, EuPMA helps generate new ideas, collaborations and opportunities, creating greater value for Product Managers, their companies and the wider community.
Product Management Working Groups
Product Management is constantly evolving. New technologies, business models, social expectations and emerging challenges continuously reshape the role of the Product Manager.
EuPMA Working Groups bring together Product Managers and experts from different companies and backgrounds to explore emerging topics, compare experiences and develop new perspectives.
Their goal is to advance Product Management knowledge through collaborative exploration and to share the results openly with the wider community.
Discover our Product Management Working Groups…
Join EuPMA
Be part of a growing community of product professionals, companies and experts committed to sharing knowledge, building meaningful connections and creating better products and services.
Join the community, contribute your experience and help shape the future of product management.