EuPMA - European Product Management Association
EuPMA is part of Open Innovation s.a.s.
For information or contacts: info@eupma.eu
European
Product
Management
Association
You can't learn to swim just by reading a book. At some point, you have to jump into the water.
EuPMA Labs – Real challenges. Tough decisions. Learning by doing.
We drive the future of Product Management in Europe
In the next European Product Management Association – Product Management Lab, participants will face a realistic strategic business challenge.
A manufacturing company is under pressure. Its mid-range products are losing market share, sales volumes are declining and low-cost competitors are rapidly gaining ground.
The sales team is demanding cheaper products to recover lost sales. But is joining the price war really the best way forward?
Management faces three strategic options:
- Move downmarket: develop lower-cost products and compete more aggressively on price.
- Defend and differentiate: strengthen the current market position by creating greater value for customers.
- Move upmarket: progressively enter premium segments with higher-value products and potentially better margins.
Participants will receive market and competitive intelligence, product economics, customer insights and information about the company's capabilities.
Working in teams, they will evaluate strategic alternatives, challenge assumptions, explore opportunities and assess the economic consequences of their decisions.
The challenge
When competitors start a price war, how can you protect profitability and build a sustainable competitive advantage?
There is no single correct answer.
The goal is to practice strategic product thinking: making decisions in team, with incomplete information, understanding the economics of price competition, identifying unmet customer needs and discovering opportunities for meaningful differentiation.
Above all, the lab will challenge a dangerous assumption:
When competitors cut prices, we have no choice but to follow.
A practical two-hour lab to challenge conventional thinking, exchange perspectives and make strategic decisions together with other Product Managers.
Practical information
- Participation is free of charge, subject to registration.
- Confirmed participants will receive the Zoom link.
- Active participation in the exercises and final discussion is expected.
- The workshop will not be recorded, as its value comes from the direct contribution and interaction of participants.
- Places are limited and priority will be given to EuPMA members.
Join us. Think strategically. Make decisions. Escape the price war.