EuPMA - European Product Management Association
EuPMA is part of Open Innovation s.a.s.
For information or contacts: info@eupma.eu
European
Product
Management
Association
We drive the future of Product Management in Europe
Product Management Lab
The Cake Product Challenge
EuPMA Approved Activity - delivered by Open Innovation sas
In Sweetburg, a company is steadily losing market share.
After an initial and superficial analysis, management asks the Product Manager to develop a new product that is expected to help recover the lost ground.
A deeper investigation soon reveals that the original idea would not be enough.
The real challenge therefore begins: identify and develop a new product concept capable of improving the company’s competitive position.
Participants work in teams and progressively build their understanding of the market through interviews with users, conversations with different shop owners, analysis of available data and other research activities.
The objective of each team is to identify a promising product concept and build a convincing business case capable of supporting the company’s recovery.
The challenge reflects the reality of product management: information is limited, uncertain and fragmented. Participants must decide what they need to know, how to collect the missing information and which methods to use to reduce uncertainty and make better product decisions.
Throughout the Lab, different tools and approaches are introduced to support market analysis, customer understanding, product definition, concept evaluation and business decision-making.
If you want more info on the Cake Product Challenge, please contact us.