EuPMA - European Product Management Association
EuPMA is part of Open Innovation s.a.s.
For information or contacts: info@eupma.eu
European
Product
Management
Association
Quick Guide
Analyze Product Usage
We drive the future of Product Management in Europe
Understanding how a product is actually used helps Product Managers move beyond assumptions and identify evidence-based opportunities for improvement. Usage analysis can reveal which functions create value, which are ignored, where users struggle, and how different customers use the same product in different ways.
For physical products, usage data may come from connected products, embedded sensors, service records, observations, customer feedback, or other operational sources.
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