EuPMA - European Product Management Association
EuPMA is part of Open Innovation s.a.s.
For information or contacts: info@eupma.eu
European
Product
Management
Association
Quick Guide
Build the Needs Cloud
We drive the future of Product Management in Europe
The Needs Cloud is a visual representation of customer and user needs identified through different research activities. It brings fragmented findings together into a connected network, making it easier to recognize recurring themes, relationships and focal needs.
Its purpose is to create a shared and easy-to-understand view of what really matters to customers, helping the whole team communicate research findings and providing a strong basis for Customer Insights, opportunity identification and product definition.
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