EuPMA - European Product Management Association
EuPMA is part of Open Innovation s.a.s.
For information or contacts: info@eupma.eu
European
Product
Management
Association
Quick Guide
Collect Internal Customer Insights
We drive the future of Product Management in Europe
Internal teams often know much more about customers than is captured in formal market research. Sales, Service, Customer Support and other customer-facing functions continuously collect signals about customer needs, problems, objections, expectations and product usage.
The purpose of this activity is to make this dispersed knowledge visible, structured and reusable before investing in additional external research.
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